Search engine optimization is divided into two parts. On-Page SEO and Off-Page SEO. On-page SEO is all about the content and site structure whereas Off-page SEO helps to boots up on-page SEO.
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What is On-Page SEO?
On-page SEO is a technique of increasing the quality of web pages in order to rank higher and earn more traffic.As I told you before, Google has made many changes in its Algorithm to improve the quality of websites. Those updates set the rules on how owners should structure their sites for link building.
Google wants the user to be happy when he visits your website. The only way that Google can check your content quality and user experience, Engagements, and satisfaction. How long time he spends on your site.
Here is Some On-Page SEO checklist to boost your rank in google.
Top 15 Advance On-Page SEO Checklist
1. Focus Keyword in Title Tag
The title tag is the title of a blog/web Post. This is written as <H1> tag. It's the tag that is actually displayed by Google in the blue heading. This must include the targeted keyword you are trying to rank.2. Focus Keyword in URL
URL stands for Universal Resource Locator. Every Domain and Blog post has a unique URL. There are several types of post URLs. First, that contains the keyword. Second, that contains numbers, and third, that contains random words.Good On-page SEO practice is to include targeted keywords in the URL.
3. Meta description contains Focus KW + LSI Keywords
A meta description is one of the most important factors that influence on-page SEO. It is a brief and short discussion about the blog post. you must include your target and LSI keyword in the meta description if you want the best result.4. 5+ LSI Keywords in H2, H3, H4
Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in content.
By - Quora LSI keywords are also known as secondary keywords. These are the supportive keywords that help to rank your website or blog post. You should try to rank your post for more than one keyword using the Different Heading tag (H1, H2, H3, H4, H5, and H6) While writing your post. H1, H2, H3, and H4 are most commonly used.Read >> How many Heading Tags are there in HTML
5. Focus Keyword in first 100 words
A perfect on-page SEO optimization article contains the target keyword in the first paragraph. The use of the keyword in the first Paragraph put a good impression on Spiders( A software that crawls the websites).
Read>> HOW SEARCH WORKS6. Focus Keyword in Image Alt (1st image)
There is no tool that can read the content written over the image, Then how search engine detects what about your image is. Alt attribute tells the search engine about the image. So, you must add your focus keyword in the image alt tag for perfect on-page SEO.7. LSI Keywords in Alt Tags (2nd image)
LSI or Secondary keyword must be included in the second or related image. Do not forget to use the image alt tag. An alt tag is the name of the image that is displayed in place of the image if the image is not loaded/displayed properly in the post.
8. Focus Keyword 1-2 times more inside the content.
In a perfect on-page SEO-optimized article, The main keyword should be repeated many times. you may also secondary keywords for this purpose but remember that the keyword density for the primary or main keyword is 2% and for secondary keywords is only 1%.
keyword Density means your target keyword is repeated only one to two times per 100 words.
9. Focus Keyword in the last 100 words
It is a good on-page SEO technique to include the focus keyword in the Last paragraph. The use of the main keyword in the last 100-word put a good impression on Spiders or crawlers.
10. Long-Form Content (1000+ words)
Google wants the user to be happy when someone visits your website. The only way that Google can check your content quality for how long time he spends on your site.Long articles required a long time period to read. Do not focus on long content but quality as well. Suppose you write an article of 1000 words a visitor came to your site and he can't find the answer to his query than why he visits your site again.
11. Use One More Related video and Image.
A perfect and well descriptive article becomes Read less without visual effect. The use of image or video senses to understand the article. No one wants to read the boring lines. Sometimes a short video or image gives the whole idea about the content. This gives a great experience to the user and pushes him to share your information.
12. Image Optemization
Image optemization is one of the best on-page SEO techniques that descrease the site loading time. According to new research, images hold the 21% of the web content. If you use heavy images on your site it will increase the loding time and visitors left your site without visiting a single page.
READ>> How to Optemize Images for WordPress
READ>> How to Optemize Images for Blogger
13. Internal Links
Internal linking is a good on-page SEO technique that pushes the user to spend more time on your website. It Increases the number of sessions per user and decreases the bounce rate. It also generates the signal for google crawlers that your site has quality content and also it also added value to the users. In this On-Page SEO Technique, you can link one or more related articles to each other.
14. Outbound Links
Outbound links generally linking your site to high authority but non-competitive domains. This you should get some quality backlinks from other sites that increase the search engine trust on your site and Google will rank your site in search results. This is another perfect on-page SEO technique that will surely work and increase your traffic organically.
15. Modifiers on title tag (Year, Reviews)
This is the best way to rank for additional keywords. So if your article is about “best youtube video downloader” you could name it “best youtube video downloader in 2021 -2021” or “best youtube video downloader reviews” to rank for additional variations.On-Page SEO Techniques To Rank On The First Page
Keyword Research
Keyword research is the first and main part of on-page SEO. It is the number one On-Page SEO technique to rank first in Google. Targeting your audience with the wrong keyword is not good practice or targeting with high competition keywords.
You should remember these things while targeting a keyword.
- Keyword must have high search volume.
- The competition must be low for that targeted keyword
- The bid for that keyword that the advertiser will pay you.
- Choose the long tail keyword
Site Optimization
Two most important things you need to have on your siteFast loading content:
A fast-loading site is essential to rank a site. You can install a cache plugin like WordPress Fastest Cache to solve this.
Mobile responsiveness:
A huge part of traffic came from mobile is 70% of the total traffic.
Pro tip: Install the AMP plugin for WordPress to rank even higher.Mobile responsiveness:
Talk to your developer about making these important changes to your website.
Content Layout
Even your page contains the best content on a subject, but if it’s written improperly, your audience might never read it!- Text size and color:
Bullet points:
- Paragraph breaks:
The content that has been written in well form of paragraph are very easy to read for readers. Suppose you are reading the content that has not written in well form. You can divide your content in to short paragraph by using headings, sub-headings or simply use break line.- Bold and italics for emphasis:
You should these formatting tools to elaborate your content. These formatting options help to communicate the important points.- Headings:
Breaking content with helpful headings can help readers to navigate the page. This is very helpful for too long content.Supporting media:
Image Optimization
Though images make your page look better but these are the biggest culprits of slow web pages. The best way to solve this problem is to compress your images site.HTTP vs. HTTPS
These are the protocol which preceding your domain. Google recommends that all website must have secure protocols. To ensure that your site has secure protocol HTTPS: instead of HTTP. You have to buy SSL(Secure Sockets Layer) certificate. SSL is used to encrypt data. It ensures that any data passed between the web server and browser of the searcher remains private. As of July 2018, Google Chrome and other Browser displays “not secure” for all HTTP sites, which could cause untrustworthy to visitors and result in them leaving the site.
Conclusion
Keyword Reseach, Quality Content, Content layout(heading, fonts, image, videos), and Site Optimization are essential for On-Page SEO. If you applied these On page SEO techiniques on your website you can rank in search result and you will start seeing more traffic on your website.